The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
DDB Communications Group
Client
Title
Category
Award
Points
Park Assist Technology
Agency: DDB / Sydney Client: Volkswagen Australia Category: Out Of Home / Billboards - Campaign
Points: 25.0
Hashtag Killer Case Study
Agency: DDB NY / New York Client: Water is Life Category: Innovation in Branded Content / Single
Points: 25.0
Don?t make up and drive
Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Online Films & Video / Short Form - Single
Points: 25.0
Hashtag Killer: #FirstWorldProblems
Agency: DDB NY / New York Client: Water is Life Category: Integrated Branding / Public Service Campaign
Points: 15.0
Move On
Agency: DDB Tribal Group / Düsseldorf Client: Deutsche Telekom Category: Television / Specials or One-time Screenings
Points: 15.0
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Points: 15.0
Press to play
Agency: DDB / Paris Client: Playboy Category: Consumer Television / 60 Second - Campaign
Points: 15.0
Hashtag Killer
Agency: DDB New York / New York Client: Waterislife Category: Interactive Advertising / Public Service/Non-Profit
Points: 15.0
Our Food. Your Questions.
Agency: Tribal DDB / Toronto Client: McDonald's Canada Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Park Assist Technology
Agency: DDB / Sydney Client: Volkswagen Australia Category: Newspaper / Full Page or Spread - Campaign
Points: 15.0
Don't make up and drive
Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Non-Broadcast / Online
Points: 10.0
Diversity
Agency: DDB / New York Client: Bill Bernbach Scholarship Category: Craft / Typography - Series
Points: 10.0
The cumulative effect of knowledge
Agency: Interbrand / New York Client: Interbrand Category: Self-Promotion / Single or Series
Points: 5.0
Love Thyself - Kit
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Magazine / Full Page or Spread - Single
Points: 5.0
Summer Sale Excitement - Excitement Blonde
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Magazine / Full Page or Spread - Single
Points: 5.0
Melon
Agency: DDB / Hong Kong Client: Clorox Category: Magazine / Full Page or Spread - Single
Points: 5.0
Is the New
Agency: DDB Brasil / São Paulo Client: Follow Magazine Category: Consumer Television / 60 Second - Single
Points: 5.0
Leaflet
Agency: DDB Tribal Group / Berlin Client: Henkel Loctite Category: Magazine / Full Page or Spread - Single
Points: 5.0
Love Thyself
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Glad Cling Wrap
Agency: DDB / Hong Kong Client: Clorox Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Art Series
Agency: DDB NY / New York Client: NYC Ballet Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
Our Food. Your Questions.
Agency: Tribal DDB / Toronto Client: McDonald's Canada Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Hashtag Killer
Agency: DDB / New York Client: WaterisLife Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Chaos In Your Town
Agency: DDB / Chicago Client: State Farm Category: Websites / Services
Points: 5.0
Hashtag Killer: #FirstWorldProblems Anthem
Agency: DDB NY / New York Client: Water is Life Category: Non-Broadcast / Short-form
Points: 5.0
Wrigley Business Cards
Agency: DDB / Sydney Client: Wrigley Category: Brand Identity / Brand Identity - Single
Points: 5.0
Writers Room
Agency: DDB NY / New York Client: New York Lottery Category: Consumer Television / :30/:25 - Single
Points: 5.0
The Sound of Creation
Agency: DDB & Tribal Amsterdam / Amstelveen Client: Philips Category: User Experience Design / Visual Design
Points: 5.0
Love Thyself
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Out Of Home / Billboards - Campaign
Points: 5.0
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Out Of Home / Billboards - Campaign
Points: 5.0
Skittles Afflictions
Agency: DDB / Chicago Client: Skittles Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Forgiveness
Agency: DDB NY / New York Client: McDonald's Category: Out Of Home / Billboards - Campaign
Points: 5.0
The Other Half
Agency: adam&eveDDB / London Client: John Lewis Category: Consumer Television / Over 60 second - Single
Points: 5.0
Life Cycle
Agency: DDB / Singapore Client: Life Cycle Category: Out Of Home / Transit & Outdoor Installations - Campaign
Points: 5.0
I'm Amazing
Agency: DDB / Hong Kong Client: McDonald's Category: Spatial Design / Indoor Spaces
Points: 5.0
Mysteries of the Universe
Agency: adam&eveDDB / London Client: Volkswagen Category: Consumer Radio / Single
Points: 5.0
Faile Tower
Agency: DDB / New York Client: NYC Ballet Category: Spatial Design / Indoor Spaces
Points: 5.0
McFaster
Agency: DDB Stockholm / Stockholm Client: McDonald's Sweden Category: Consumer Radio / Campaign
Points: 5.0
Paris
Agency: DDB DM9JaymeSyfu/Digit / Makati Client: MotoItalia Philippines Category: Collateral / Posters - Single
Points: 5.0
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Collateral / Posters - Campaign
Points: 5.0
Two Sides
Agency: DDB / Chicago Client: Field Museum Category: Public Service / Radio - Single
Points: 5.0
Don't make up and drive
Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Branded Content / Online
Points: 5.0
The Winter Adjusted Bear
Agency: DDB / Stockholm Client: Volkswagen Sweden Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Continuum
Agency: DDB / Johannesburg Client: Honda Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Points: 5.0
Who Cares?
Agency: DDB / Stockholm Client: Swedish Armed Forces Category: Experiential Advertising / Events and Competitions
Points: 5.0
Keep fighting the good fight 2
Agency: DDB / New York Client: Art Directors Club Category: Public Service / Posters - Series
Points: 5.0
Art Series
Agency: DDB NY / New York Client: NYC Ballet Category: Experiential Advertising / Installations
Points: 5.0
The Winter Adjusted Bear
Agency: DDB / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Consumer Campaign
Points: 5.0
Client:
Volkswagen Australia
Title:
Park Assist Technology
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Water is Life
Title:
Hashtag Killer Case Study
Category:
Innovation in Branded Content / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Life Cycle
Title:
Life Cycle
Category:
Transit / Campaign
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Don?t make up and drive
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Water is Life
Title:
Hashtag Killer: #FirstWorldProblems
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Deutsche Telekom
Title:
Move On
Category:
Television / Specials or One-time Screenings
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Playboy
Title:
Press to play
Category:
Consumer Television / 60 Second - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
NYC Ballet
Title:
Faile Case Study
Category:
Experiential
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Waterislife
Title:
Hashtag Killer
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
McDonald's Canada
Title:
Our Food. Your Questions.
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen Australia
Title:
Park Assist Technology
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Non-Broadcast / Online
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Bill Bernbach Scholarship
Title:
Diversity
Category:
Craft / Typography - Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Interbrand
Title:
The cumulative effect of knowledge
Category:
Self-Promotion / Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Love Thyself - Kit
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Summer Sale Excitement - Excitement Blonde
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Clorox
Title:
Melon
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Follow Magazine
Title:
Is the New
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Henkel Loctite
Title:
Leaflet
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Love Thyself
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Clorox
Title:
Glad Cling Wrap
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
NYC Ballet
Title:
Art Series
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
McDonald's Canada
Title:
Our Food. Your Questions.
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
WaterisLife
Title:
Hashtag Killer
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
State Farm
Title:
Chaos In Your Town
Category:
Websites / Services
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Water is Life
Title:
Hashtag Killer: #FirstWorldProblems Anthem
Category:
Non-Broadcast / Short-form
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Wrigley
Title:
Wrigley Business Cards
Category:
Brand Identity / Brand Identity - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
New York Lottery
Title:
Writers Room
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Philips
Title:
The Sound of Creation
Category:
User Experience Design / Visual Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Love Thyself
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Skittles
Title:
Skittles Afflictions
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
McDonald's
Title:
Forgiveness
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
John Lewis
Title:
The Other Half
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Life Cycle
Title:
Life Cycle
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
McDonald's
Title:
I'm Amazing
Category:
Spatial Design / Indoor Spaces
Award:
2013 Design Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Mysteries of the Universe
Category:
Consumer Radio / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
NYC Ballet
Title:
Faile Tower
Category:
Spatial Design / Indoor Spaces
Award:
2013 Design Merit Award
Points:
5.0
Client:
McDonald's Sweden
Title:
McFaster
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MotoItalia Philippines
Title:
Paris
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Field Museum
Title:
Two Sides
Category:
Public Service / Radio - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Branded Content / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Sweden
Title:
The Winter Adjusted Bear
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Honda
Title:
Continuum
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Swedish Armed Forces
Title:
Who Cares?
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Art Directors Club
Title:
Keep fighting the good fight 2
Category:
Public Service / Posters - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
NYC Ballet
Title:
Art Series
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Sweden
Title:
The Winter Adjusted Bear
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
